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Designed and animated a logo for Color Rich to highlight diversity in women’s clothing, increasing brand recognition on social media by 20%. The logo features vibrant colors symbolizing happiness, while the animation of merging shapes represents that, no matter the distance, we always come back together.

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CATEGORY: LOGO CREATION / LOGO ANIMATION

COLOR RICH

Directed the design and communication team, managing processes for event advertising and the monthly magazine. Managed 100+ projects annually, increasing club membership by 32% and enhancing digital engagement by 25% through modern design and motion graphics.

CATEGORY: LEADERSHIP, EVENT ADVERTISING, PRINT DESIGN

METROPOLITAN CLUB

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CATEGORY: BOOK COVER DESIGN

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JANINE FIRPO

Designed the Activate Your Money book cover within two weeks, which became the bestselling book cover on Amazon in 2021, blending global currency patterns with floral motifs and vibrant colors to create a balanced, inclusive, and feminine design that boosted sales by 15% within the first month.

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Created a 3D production logo for award-winning filmmaker Kevin Kunze. The project involved a combination of hand-drawing the film reel in Nomad Sculpt, followed by the 3D sculpture process in Blender, and the environment design and motion creation in Unreal Engine.

CATEGORY: LOGO ANIMATION / VIDEO EDIT

KUNZE PRODUCTIONS

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Illustrated and photo-composited a poster series for the 40th Anniversary Oscar event, featured across San Francisco and helping sell out the 350-attendee event. The design embodied diversity, sensuality, and opulence.

ACADEMY OF FRIENDS

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CATEGORY: CAMPAIGN ADVERTISEMENT

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Boosted audience engagement by 47% and subscriptions by 18% for 'Virtual Presentation Skills' through interactive workshops. Designed a dynamic cover and an interactive PDF for seamless mobile learning.

REBECCA WILLIAMS

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CATEGORY: INTERACTIVE CAMPAIGN ADVERTISEMENT

CATEGORY: VISUAL STORYTELLING, BOOK DESIGN

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THIS AMERICAN LIFE

Visualized the This American Life episode 'Who You Gonna Call?' as a storybook, using handwritten text, curated typefaces, and imagery to bring its emotional narrative and unique atmosphere to life.

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Designed the Our Child app to allow users to support underprivileged children locally or globally with donations of funds, toys, and books. Users can also create personal connections by recording voice messages for the children.

CATEGORY: UI/UX DESIGN

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OUR CHILD

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HUMMER

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Revived the stagnant Hummer brand by redefining its core essence, developing a new visual system, and creating a comprehensive brand guide, which resulted in multiple impactful deliverables and new brand possibilities.

CATEGORY: BRAND IDENTITY, BRAND REVIVING

Led a team of three to create a captivating poster for the 39th Anniversary Oscar event, featured across San Francisco. The design, showcasing diversity and an underwater Neptune theme, boosted attendance by 28% and contributed to a successful fundraiser."

ACADEMY OF FRIENDS

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CATEGORY: CAMPAIGN ADVERTISEMENT

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PERSONAL PROJECT

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CATEGORY: PHOTOGRAPHY AND MANIPULATING LIGHT

Created captivating visuals to express a song’s essence through light, color, materials, and typography. Designed a poster that harmoniously blended typography, imagery, and layout to reflect the song's mood.

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LINDO

Provided marketing guidance and managed the production of print media, trade show graphics, persuasive sell-in tools, and advertising campaigns for 10 retail stores within the corporation, boosting sales by 27%.

CATEGORY: STRATEGIC PLANNING, GRAPHIC DESIGN

Designed the Takestan Tire Arslan poster to highlight the tire's strength and power. With no AI tools available at the time to generate realistic visuals, I built the concept step by step in Photoshop, creating vibrant, dynamic visuals that emphasized its capabilities."

CATEGORY: POSTER DESIGN

TAKESTAN TIRE ARSALAN

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LUCKY DOG

CATEGORY: CONCEPTUAL DESIGN, BRANSING

I founded Lucky Dog to promote dog adoption over purchasing, emphasizing the joy and luck of having a pet. Building on this, I designed a poster and magazine titled "Jump," chosen to evoke happiness and positivity.

Designed a brand called Compassionate Fashion with a mission to raise awareness about the impact of crocodile leather, promoting artificial leather alternatives to help prevent the extinction of American crocodiles.

COMPASSIONATE FASHION

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CATEGORY: BRANDING

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Creating a 3D structure by combining geometric elements with noise patterns in TouchDesigner, enabling dynamic and organic movements within the design. This process involves manipulating the noise to influence the structure's form and appearance.

PERSONAL EXPERIMENT

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CATEGORY: 3D DESIGN

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